#82 | 2025 Recap: AI Hustle, Lessons Learned, and the Power of Agency
I just realized this newsletter is over 10 years old. The first one was published on June 2014 after I joined SOSV/HAX (fka HAXLR8R). This year felt like a condensed version of the last decade: volatility, learning, and leverage.
MENU
1. ROSES: Events, Boy, AI Hustle
2. LEMONS: Stitches, Scam, Startup
3. THOUGHTS: Agency & People
1. ROSES
Work
This year’s events not only continued but scaled:
Our Climate Tech Summit drew thousands globally with ~100 speakers. I interviewed the Climate Envoy of Kenya (after Ministers from Singapore and Iceland), showcasing how to drive sustainable and resilient economic growth while supporting sovereignty.
Five sector-focused virtual matchups (e.g., robotics) expanded investor-founder connections across deep tech, bringing together thousands of investors and founders for free.
Family
A baby boy joined us, bringing a fresh eye to home safety, the edibility of objects, and polyphasic sleep.
He’s now crawling fast and standing by himself for long seconds.
AI Hustle
What started as online courses expanded into a multi-channel approach to AI upskilling.
A course on Udemy from March (4,000+ participants),
Cohort-based courses from July (200+ participants),
A B2B version from December.
Altogether, this led to ~$150k in sales.
I also gave talks on Building 100 AI Projects, Vibe Coding with AI for Non-Coders, Vibe Coding for VCs and was interviewed on AI automation.
In 2026, I’ll be testing additional markets (France in Feb 2026) and micro-SaaS based on some of the 100+ projects I shipped so far (a few examples here).
BONUS: As a loyal reader, I offer you a FREE code for my Udemy course (valid until Christmas).
2. LEMONS
Health
A fractured septum during BJJ sparring, one week before our baby’s birth.
The ER doctor said “just wait two weeks” — I went to see an ENT specialist immediately and had surgery within days. On the upside: better airways.
A rainy-day motorbike fall led to my second surgery of the year, and my first stitches.
With all this, my BJJ and gym practice mostly shifted into maintenance mode.
Wealth
I was the victim of a well-oiled local scam while selling an e-bike and am pursuing legal action over security failures.
Separately, a startup position that once looked like a seven-figure outcome went through a severe recap. A reminder that paper value during ZIRP is not liquidity.
Fortunately, public equities performed well and some other startups are doing fine. Still, the experience reinforced my motivation to build durable, skill-based income streams.
3. THOUGHTS
Agency
My core takeaway this year was to bias toward high agency:
Trust first-principles judgment (even over authority),
Act to regain control when it’s lost,
Increase the surface area for luck through building and sharing.
Responsibility doesn’t erase pain, but it accelerates recovery.
People
The most valuable compounding asset remains people.
Giving first has generally worked for me, especially over a long enough timeframe.
Teaching, investing, and building in public continue to create unexpected collisions: free workshops leading to deals, side projects to clients, conversations to partnerships.
Here’s to carrying that momentum into 2026!
— Ben
